Flat or inverted nipples are common in nearly 20% of women. Although they do not pose any health risk, they can become troublesome for breastfeeding mothers. This is because flat or inverted nipples can make it difficult, if not impossible for a baby to latch on properly. The Natural Touch™ Nipple Assist is designed to help alleviate those troubles. Simply place the horn over the nipple, and give the bulb a gentle squeeze. A gentle suction will temporarily elongate the nipple, giving it a shape more conducive to obtaining a proper latch-on. It's as simple as that!